Product marketing, B2B tech, startups & other ideas

You'll be surprised by what people tell you in a win-loss interview. When I ran the program, people shared information about the references our competitors provided, how long it took to implement other tools, and feedback on features themselves.

AI is helping everyone become video creators. It's fantastic news for those of us who want to quickly create high-quality videos on a budget. However, like AI-generated articles, AI videos still need to be high quality, offer something of value and be eye-catching.

You've been given a budget and are ready to hire your product marketing dream team. Learn which characteristics to look for in interviews and how to set up your team for success.

As a founding product marketer, you have the opportunity to shape the company’s go-to-market strategy but you’ll undoubtedly wear multiple hats. To ensure you impress your new team and make a meaningful impact, here's a 90 day roadmap.

In 1999, a hundred willing volunteers, including the founder of MoMA PS1, agreed to sleep in capsules in an underground bunker in New York. They were filmed for 24 hours a day for 30 days.