I've spent the last 20 years working in B2B tech across both early-stage startups and global enterprise environments.
Along the way, I’ve built marketing functions from scratch, helped launch a new consulting division inside a global telecoms company, and spent a decade as an industry analyst writing and presenting on technology trends and business strategy. That analyst foundation still shapes how I work: start with customer research, separate signal from noise, and simplify messaging.
I focus on complex technology sold into large enterprises, often in emerging or evolving categories. My experience spans conversational AI, ad tech, deepfake detection, and product lifecycle management; products with long buying cycles, multiple stakeholders, and high expectations around credibility and proof. My approach is straightforward: ground strategy in real customer insight, avoid unnecessary jargon, and build systems that scale.
Not every company I’ve worked with achieved what it set out to do. Witnessing both clear strategic alignment and internal friction has shaped how I think about accountability and revenue impact. It reinforced my belief that companies scale best when direction is clear, hiring is deliberate, and execution is decisive.
This site brings together my writing on product marketing, go-to-market strategy, leadership, and building in B2B. I’m a lifelong learner and builder.
Learn how I built this website.