On this page
Check out featured articles and podcast appearances from across the web. I share insights on B2B tech, product marketing, and privacy in advertising.
Writing
Leading co-marketing efforts with partners or integrations
Discover how partner marketing can amplify your brand, reach new customers, and boost credibility. Learn the key strategies for successful collaboration, overcoming challenges like data sharing and competing priorities, and ensuring alignment for growth.
Aphrodite Brinsmead
Proven ways marketing can support sales for success
Learn different ways your sales and marketing teams can work together to grow the business, especially when there’s a complex multi-stage sales cycle.
Aphrodite Brinsmead
The first marketing hire every early-stage startup needs: a product marketer
You’ve built a great product, gained a few customers and are ready to hire a marketing team. Which role do you choose first? It might be tempting to start with demand generation.
Aphrodite B.
How to launch a product on a shoestring budget
Want to achieve growth without the hefty spend? Unlock budget-friendly launch strategies and creative tips to get your product off the ground.
Aphrodite Brinsmead
Why we need a revolution to stop bad business behaviour - New Digital Age
People frequently get away with business fraud or malpractice. Instead of being punished, they are rewarded with continued success.
Justin Pearse
The race is on for publishers and brands to leverage first-party data
Privacy regulations and browser updates are restricting the use of personal identifiers and customer data gathered via third-party cookies. Needless to
Aphrodite Brinsmead, Senior Product Marketing Manager – Permutive
Consumer Trust Is the Future of Digital Advertising - State of Digital Publishing
When consumers believe they are getting value in exchange for their data, they may be more willing to engage with services and ads.
Aphrodite Brinsmead
Third-party Cookies Are a Tiny Piece of the Problem; We Need to Focus on Data Ethics in Advertising - State of Digital Publishing
Fraud, manipulation and unethical data practices are rife. And it’s not just small-time hackers, many large organizations are responsible.
Aphrodite Brinsmead
Podcasts
Unleashing the power of sales-marketing synergy with Aphrodite Brinsmead
Remove friction and create streamlined alignment for your org.
Anthony Witherspoon
From startup to stardom - Marketing to space | Exploring marketing principles, strategies, and tactics through the lens of space
I met Connor and James at SmallSat and they told me that I absolutely had to meet Aphrodite Brinsmead, their marketing guru! She has been with Duro for over…
E81: Inside the World of B2B Tech Product Marketing with Aphrodite Brinsmead – Podcast Chef
In this episode, Aphrodite Brinsmead, Director of Product Marketing at Duro, shares insights on marketing to engineers and the importance of community building and agility in marketing. She emphasizes that marketers need to be adaptable and creative in order to stand out in a noisy content environment and that community engagement is essential in […]
Sean Boyce