Product marketing

On a recent trip to Toledo, Spain, I did something I’d never done before: I took the red tourist bus. It seemed expensive, but I was sleep-deprived and cold. Was the bus overpriced? Yes. Could I have grabbed a taxi to the viewpoint? Yes. So why did I make this snappy decision? Convenience.

You'll be surprised by what people tell you in a win-loss interview. When I ran the program, people shared information about the references our competitors provided, how long it took to implement other tools, and feedback on features themselves.

You've been given a budget and are ready to hire your product marketing dream team. Learn which characteristics to look for in interviews and how to set up your team for success.

As a founding product marketer, you have the opportunity to shape the company’s go-to-market strategy but you’ll undoubtedly wear multiple hats. To ensure you impress your new team and make a meaningful impact, here's a 90 day roadmap.